A Framework for Contextual Innovation
 










There is an open secret among artists, designers, and inventors. 

While much of the outside world focuses on talent as the DNA of creative genius, the greatest innovators know that the true sources of creative breakthroughs are found outside themselves.

They recognize that lasting impact starts with a willingness to shed certainty, enter new settings, and see a familiar world in entirely new ways.

Unfortunately, the R+D cultures of many governments, institutions, and private-sector organizations are not as creatively wise and, after investing heavily in top-down research and design, fail to recognize sources of relevant creative insight and lag helplessly behind their evolving constituents and markets.










 

ocular guides visionary leaders and innovators away from the familiarity and comfort of meeting rooms, laboratories, and design studios to the creative insight available in unfamiliar and informative settings. We move beyond the incremental, brand-affirming biases of traditional R+D infrastructures to illuminate new sources of insight, relevance, and innovation.

By integrating immersive discovery, systemic reframing, and multi-modal insight generation, our immersive and engaging Contextual Innovation Framework offers leaders a differentiating alternative to data-driven market research and conventional design thinking.